The Dispensary is a legacy Ayr Cannabis recreational and medicinal store in Nevada. Turns out, their customers kept passing them by. Must have something else on their minds. So we created some wayfinding OOH to direct these lost sheep.
The Dispensary partnered with Las Vegas Athletic Club to promote its services and order-ahead capabilities. Finding the ven diagram of athletes and cannabis consumers and opening the doors to new use considerations was our goal. We built assets both for in-gym digital screens, fliers, and for online. And concepted new ways to get people thinking on a higher level—like smoothies at the juice bar inspired by classic strains of cannabis.
